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How Wow! Momo aims to grab India’s ‘stomach share’ amid McDonald’s, KFC’s dominance

How Wow! Momo aims to grab India’s ‘stomach share’ amid McDonald’s, KFC’s dominance
How Wow! Momo aims to grab India’s ‘stomach share’ amid McDonald’s, KFC’s dominance
BCCL

Synopsis

Wow! Momo has reported a 2x jump in revenues and is expanding its offerings in terms of brands, food, and outlets to turn profitable. In a country like India where the organised QSR market is completely dominated by international chains, offering western fast food, is this the dawn of Indian QSR finally?

The Indian restaurant market has gone through a massive shift post-pandemic. And quick-service restaurants or QSRs have been the biggest beneficiaries. While the space is dominated by international players such as McDonald’s, KFC, Domino’s, Pizza Hut, Burger King, and Taco Bell, one Indian chain has slowly been making its mark. Founded in 2008, Kolkata-based popular QSR chain Wow! Momo has posted an almost 2x jump in its revenue from operations,
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