Jockey, Rupa, Dollar sales slip: Why Indians are buying clothes but not enough innerwear

Yeh andar ki baat hai! Indians are back to shopping and how! And the upcoming festivities are adding to the fervour. As people venture out of their homes attending offices, parties, and social gatherings, they are investing on clothes, shoes, and cosmetics, except innerwear. And that too especially for men. During the pandemic, most innerwear companies expanded their category coverage to include athleisure. The segment did phenomenally well,