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Policy and regulations

Seeking Amory and energy efficiency: The ‘soft energy’ approach we chose to ignore in the 70s

Seeking Amory and energy efficiency: The ‘soft energy’ approach we chose to ignore in the 70s
Seeking Amory and energy efficiency: The ‘soft energy’ approach we chose to ignore in the 70s
Reuters
Amory Lovins , Co-Founder, Chairman and Chief Scientist, Rocky Mountain Institute

Synopsis

Physicist Amory Lovins’ work in the 70s chalked out differences in the pathways ahead for the energy industry and the world, if it were to adopt a ‘hard’ fossil-fuel and nuclear route to power its energy needs, vis-a-vis a ‘soft energy’ approach. His prescriptions appeared too bitter for the political-industrial complex of those times.

Physicist Amory B Lovins, co-founder and chairman emeritus at RMI, a Colorado-based think-tank and-do non-profit consultancy (that started off as Rocky Mountain Institute), has been a proponent of efficiency in the use of energy and resources since the early 1970s. His seminal work, Energy Strategy: The Road Not Taken? in the fall of 1976 issue of Foreign Affairs, chalked out the differences in the pathways ahead for the energy industry and the
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