Search
+
Read. Lead. Succeed. ET Prime - For Members Only
  • Sharp Insight-rich, Indepth stories across 20+ sectors
  • Access the exclusive Economic Times stories, Editorial and Expert opinion

Strategy

Koo at a crossroads: why India’s home-grown microblogging platform is facing difficult choices

Koo at a crossroads: why India’s home-grown microblogging platform is facing difficult choices
Koo at a crossroads: why India’s home-grown microblogging platform is facing difficult choices

Synopsis

While Koo claims it came close to beating X (formerly Twitter) in India within six months, the current market conditions have now forced it to explore strategic partnerships or funding. What led the company into this predicament? Here’s the story, pieced together from conversations with industry insiders, brands, users, and digital-marketing executives.

Mayank Bidawatka, co-founder of Koo, wrote a long LinkedIn post on September 15 addressing reports about the homegrown microblogging platform’s struggles to raise funds and how it is exploring merger and acquisition (M&A) options. He had a few points to make: Koo was caught up in the funding winter, when only break-even or early-stage startups were “lucky” enough to raise funds, that too at low valuations or heavy markdowns.If it had just “6
  • FONT SIZE
  • SAVE
  • PRINT
  • COMMENT
ET

Uh-oh! This is an exclusive story available for selected readers only.

Worry not. You’re just a step away.

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads
  • Comment & Engage with ET Prime community
  • Exclusive invites to Virtual Events with Industry Leaders
  • A trusted team of Journalists & Analysts who can best filter signal from noise
  • ​Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-​

The Economic Times