Sep 19, 2023

Are You A Taylor Swift Fan? This Media Co Wants Swiftie Scribe After Eras Gig Nears $1 Bn

ET Online

A Dream Job For Swifties

If you're a die-hard Taylor Swift fan and a skilled journalist, there's a dream job for you! USA Today, along with The Tennessean, is on the hunt for an exclusive Taylor Swift reporter, who will be responsible for more than just covering her music; but also her influence on the world of business. Here's everything you need to know.

Image Source: instagram/-taylorswift

The Payoff: Up To $50 An Hour

Perhaps one of the most appealing aspects of this job is the generous compensation. Successful candidates can expect to earn an impressive hourly wage, ranging from $21.63 to $50.87.

Image Source: instagram/-taylorswift

Roles & Responsibilities

The reporter would be writing for USA Today and The Tennessean, a newspaper from Nashville, where Swift began her career as a country singer before selling out stadiums across North America on her record-breaking Eras Tour, which is expected to earn over $1 billion revenue.

Image Source: instagram/-taylorswift

The 'Eras Tour' Success

Swift's mega-successful Eras tour has saved the staggering US economy by minting around $4 billion in consumer spending. During the North American leg of her tour, Swift also became the first woman to break 100 million monthly listeners on Spotify and continues to top the charts.

Image Source: instagram/-taylorswift

Swifties & Their Economic Impact

Swifties aren't just attending concerts; they're spending $1,300-$1,500 on hotels, travel, and food for every $100 spent on tickets. On the weekend she performed in Chicago, the city saw 97 per cent hotel occupancy, with over 45,000 rooms booked. Also, her performance in Houston got the city the highest hotel revenue for the year.

Image Source: instagram/-taylorswift

Influence Beyond Music

On realising that the theatres are closing down due to the ongoing Hollywood strike, Taylor brought her Eras tour movie to theatres. In no time, AMC’s (American movie theatre chain) stock rose by 6 per cent, their website crashed — the 24 hour pre-sales of Swift’s shows surpassed even those of 'Spiderman' and 'Avengers'.

Image Source: instagram/-taylorswift

The Universal Appeal

Despite economic challenges and a rising cost of living, fans are willing to spend thousands of dollars to see Taylor Swift in concert. A national study reveals that 91 per cent of concertgoers would attend her shows again, reflecting the enduring appeal of the Eras Tour.

Image Source: instagram/-taylorswift

Factors Behind The Tour's Success

Several factors contributed to Taylor's substantial earnings from the 'Eras Tour.' Her dedicated fan base played a pivotal role in driving ticket sales, while effective marketing strategies and awe-inspiring stage productions further boosted the tour's financial success.

Image Source: instagram/-taylorswift

New Dates & International Schedule

Originally slated for 27 shows, Swift extended her tour, adding new dates in cities like New Orleans, Indianapolis, and Toronto. As the tour goes international, it's expected to continue its reign through November 2024, with rumours of more dates to come.

Image Source: instagram/-taylorswift

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