Flipkart has long wanted to sell more than just apparel and phones to customers. Armed with deep insights on customers’ shopping patterns, the Walmart-owned e-commerce company recently ventured into personal loans. In partnership with Axis Bank, Flipkart started offering loans worth up to INR10 lakh through its app in July this year. Within the first month of its launch, Flipkart was facilitating as much as INR10 crore in loans every day,
Business News›Prime›Tech›Flipkart’s lending dream: Can Super.money be a super start as e-tailer eyes Paytm, Paisabazaar’s turf?
Fintech
Flipkart’s lending dream: Can Super.money be a super start as e-tailer eyes Paytm, Paisabazaar’s turf?
Synopsis
Late last year, PhonePe split from Flipkart to become an independent entity. That has pushed Flipkart to ramp up its fintech vertical. Some early moves have now become visible as Flipkart starts with loan distribution on its platform. Industry members believe the two could now compete on many fronts.
- FONT SIZEAbcSmallAbcMediumAbcLarge
ET
Uh-oh! This is an exclusive story available for selected readers only.
Worry not. You’re just a step away.
Get Unlimited Access to The Economic Times
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
Clean experience with
Minimal AdsComment & Engage with ET Prime community Exclusive invites to Virtual Events with Industry Leaders A trusted team of Journalists & Analysts who can best filter signal from noise Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-
