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Marketing genius of Shah Rukh Khan: How the actor’s fandom made Pathaan, Jawan blockbusters

Marketing genius of Shah Rukh Khan: How the actor’s fandom made Pathaan, Jawan blockbusters
Marketing genius of Shah Rukh Khan: How the actor’s fandom made Pathaan, Jawan blockbusters
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Bollywood actor Shah Rukh Khan greets fans with his iconic pose at his residence Mannat in Mumbai.

Synopsis

The back-to-back massive hits have reinstated Shah Rukh Khan's reign as Baadshah of Bollywood. The actor's mastery of fan-driven success serves as a blueprint for the Hindi film industry, emphasising that in the realm of entertainment, winning fans’ heart is the true box-office success, and why they shouldn’t be taken for granted.

He serenaded everyone as Raj and Rahul almost three decades ago. Today, he is the butt-kicking, alpha-male action hero in his latest blockbusters, Pathaan and Jawan. The audiences have evolved, and so has the actor (after a fair share of learnings). But the things that have remained common to both avatars are – the charisma and the big moolah. “I am the last superstar,” declared Shah Rukh Khan cheekily during an episode of Anupam Kher's talk
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