Why Royal Enfield, KTM, Harley ride on biking as a community. (Hint: it’s a business with pleasure)

Zindagi na milegi dubara! Ask a rider: “What pulls you to the wheels?” And that’s one reply, laced with a zealous dose of philosophy, might come bragging in. The triggers: the love for adventure, the adrenalin rush, an escape from the humdrum of city life, or the pure romance with the mean machines. Here, the heat, the cold, the rain, and the dust take a backseat. India’s growing biking community is truly matching its burgeoning motorcycle