Consumers and brands alike were blindsided by the pandemic and subsequent lockdowns, but a few companies with operations outside India were slightly ahead of the curve. While the list of companies able to achieve this feat is long, for a household brand, catering to a country of 1.38 billion people, it was one of the toughest strategies to crack. And all this while maintaining growth. The companies that managed to exemplify this are Gujarat
FMCG
What’s common between Amul and Parle G?
Synopsis
While most FMCG brands were looking at e-commerce and digital approaches to survive the pandemic, Amul and Parle thrived during the time with product launches. Also, they ensured that every household got their daily essentials.
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