“Why?” That was the question many asked when Zomato announced its 10-minute food-delivery service in a few locations in the National Capital Region (NCR) in March last year. But the company’s CEO, Deepinder Goyal, had hailed Zomato Instant as a global category-creator. “Nobody in the world has so far delivered hot and fresh food in under 10 minutes at scale, and we were eager to be the first to create this category, globally!,” he wrote in a
Business News›Prime›Prime Vantage›A tough nut to crack: why lightning-fast food delivery is not a piece of cake
Food-tech
A tough nut to crack: why lightning-fast food delivery is not a piece of cake
Synopsis
Zomato has put its 10-minute delivery service on the back burner for now while other players like Ola, too, are pulling back. Why is 10-minute food delivery a hard nut to crack?
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