In a letter to its shareholders in February 2023, Zomato said its vision is to provide “better food for more people” and make India “malnutrition free”. This comes at a time when the company is probably facing early saturation in urban user base even as its core business of food delivery is yet to start generating cash. Meanwhile, Zomato has been investing in adjacent spaces as part of its diversification strategy which needs continuous
Business News›Prime›Tech›Better food, quick commerce, malnutrition-free India: decoding Zomato’s new recipe for growth
Food-tech
Better food, quick commerce, malnutrition-free India: decoding Zomato’s new recipe for growth
Synopsis
Zomato’s decision to exit 225 small cities earlier this year shows that the company is seeing signs of a slowdown in its core business of food delivery. Will diversification into quick commerce and B2B kitchen supplies help it maintain hyper growth?
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