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FMCG

Reliance readies to disrupt the FMCG space. What it means for HUL, ITC, Dabur, et al.

Reliance readies to disrupt the FMCG space. What it means for HUL, ITC, Dabur, et al.
Reliance readies to disrupt the FMCG space. What it means for HUL, ITC, Dabur, et al.
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Reliance's FMCG disruption looms. Will incumbents survive?

Synopsis

Reliance Retail has been slowly and steadily developing a distributor ecosystem to take on the FMCG giants. Its strategy is to get deeper into distribution, work with kiranas, develop private labels, and acquire national and regional brands. Are incumbents prepared for this war?

There will be blood! An all-out war has started in India’s FMCG space. At one end are the behemoths – HUL, P&G, Dabur, Marico, Tata Consumer, ITC, and others – and on the other side is the master disruptor, Reliance. Known to change the market dynamics by venturing into new segments, Mukesh Ambani-owned Reliance Retail Ventures, a part of Reliance Retail, has now set its eyes on India’s over USD500 billion grocery retail market, as
( Originally published on Apr 13, 2023 )
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