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Business News›Prime›Markets›What is contributing to Nestlé India’s market dominance? No, it’s not Maggi but Cerelac.
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FMCG

What is contributing to Nestlé India’s market dominance? No, it’s not Maggi but Cerelac.

What is contributing to Nestlé India’s market dominance? No, it’s not Maggi but Cerelac.
What is contributing to Nestlé India’s market dominance? No, it’s not Maggi but Cerelac.
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Cerelac: The real recipe for Nestlé India's market success

Synopsis

According to Nestlé India, Maggi and other prepared-dish products contribute 32% of the total revenue, while milk products, where Cerelac is the major one, contribute 42.5%. The growth is reflecting in the stock as well, which is up 125% against Nifty and Nifty FMCG’s gains of 65% and 63%, respectively in the past five years. Time to buy?

Sheryll Sharma is a mother of two — a four-year-old and an eight-month-old — staying in the suburbs of Mumbai. Like all moms, she too is always worked up about the food habits of her kids. The older one has now started eating home food but was on Nestlé’s Cerelac till the age of two, which still happens to be his favourite. The younger child refuses any food but Cerelac. Both children have graduated from Nan-Pro, again a Nestlé product, which is
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