Advertising
Indian Society of Advertisers re-elects Sunil Kataria as Chairman for 2023-24
Sunil Kataria, the CEO of Raymond's Lifestyle Business, has been re-elected as the Chairman of the India Society of Advertisers (ISA) for 2023-24. Kataria aims to strengthen the ISA and provide support to its members in the digital advertising space. The ISA also plans to collaborate with industry organizations on initiatives such as a media charter and digital measurement.
Rohit & Co's stellar show catalyses Disney+ Hotstar's sponsorship revenues for ODI World Cup
The success of the Indian cricket team in the Asia Cup, coupled with the marketing strategies of Disney+ Hotstar, has attracted more companies to sponsor the ICC World Cup. Disney Star earned Rs 480 crore in sponsorship revenue from the Asia Cup, with double the number of advertisers compared to the previous edition, according to a source. Many brands that sponsored the Asia Cup have signed multi-billion rupee deals for the World Cup.
Our creative product is at top of its game; we're innovating: Devika Seth Bulchandani, Global CEO, Ogilvy
Ogilvy's chief creative officers - Kainaz Karmakar, Sukesh Nayak and Harshad Rajadhyaksha - and chief strategy officer Prem Narayan have been appointed to the Ogilvy board. In an interview with ET, Seth Bulchandani terms Pandey's move to the new role as a "very healthy organisation doing succession".
'Sony sells most of its TV, digital ad inventory for Asian Games 2023'
The TV broadcast sponsors include Hyundai, JSW Group, Limca Sportz, Paisabazaar, LIC of India, UltraTech Cement, Amul, State Bank of India, Panasonic and Parle Products, while the digital sponsors are EatFit, JSW, Maruti Suzuki India, ACKO and Limca Sportz, among others.
Telcos may spend only half of last year's outlay on ads during cricket world cup: Media planners
The World Cup, which coincides with the Diwali season this year, will form part of the media plan, but may be restricted to digital activations and point-of-sale promotions, as opposed to mainline television campaigns with only two meaningful telecom advertisers in the market and the need for aggressive high-cost marketing being low, they added.
Indian Oil becomes title sponsor of MotoGP Bharat
Indian energy company Indian Oil has become the title sponsor of the first-ever MotoGP race in India, MotoGP Bharat. The event will take place at the Buddh International Circuit from September 22 to 24, with 42 teams and 84 riders competing across multiple categories.
Artificial intelligence is here, but is yet to make a big impact on marketing
People are readily using generative AI to optimise marketing, automate repetitive tasks, and accelerate A/B testing. However, "none of the tools have yet transformed company performance", he said. "A lot of companies spend massively on martech (marketing technology) tools but get only one-third of the value out of it," he said, emphasising that the next few years will see many of them pick a few core tools to extract maximum value out of them as pressure for measurement mounts on them.
Etihad Airways names Katrina Kaif as brand ambassador
Etihad Airways has announced that Bollywood actress Katrina Kaif will be its brand ambassador for the second time. As part of the partnership, Kaif will appear in a series of campaign videos to help strengthen Etihad's presence in the Indian market. The airline currently operates flights from eight Indian cities and aims to achieve sustained growth in India.
Gatorade ropes in Hardik Pandya; first cricketer to endorse the brand
PepsiCo has signed Indian cricketer Hardik Pandya as the brand ambassador for its sports drink Gatorade, marking the first time the sports brand will be endorsed by a cricketer. The move is aimed at strengthening Gatorade's connection with the sports community. The sports and hydration category is experiencing significant growth, with the domestic market for sports and energy drinks estimated to reach $5.7 billion by 2028.
Cola companies to rope cricketers for advertisements ahead of busy cricket schedule
Soft drink giants Coca-Cola, PepsiCo, and Reliance's Campa are preparing for a "second summer" during the cricket season after the April-June quarter was disrupted by unseasonal rains. PepsiCo has enlisted cricketer Hardik Pandya for its Gatorade brand, while Reliance plans to advertise during the World Cup through its Mumbai Indians team.
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WPP will look to double its India biz revenue in 5 years, add to headcount: CEO Mark Read
World's largest advertising holding company, WPP plans to double its revenue in India over the next five years and hire 7,000 to 8,000 people. India is currently the fastest-growing and fifth-largest market for the company, and WPP aims to make it one of its top three markets globally.
Mahindra & Mahindra inks sponsorship deal with Disney Star for ICC WC
Mahindra & Mahindra has entered into a sponsorship agreement with Disney Star for the ICC Cricket World Cup 2023. This collaboration allows Mahindra to become the associate sponsor of Star Sports and a co-sponsor on the digital platform Disney+ Hotstar.
Mahindra to sponsor cricket world cup on Disney Star
Mahindra & Mahindra has signed a deal to be an associate sponsor with Star Sports for the ICC cricket world cup which starts next month. The automaker sees a strong synergistic resonance between its SUVs and tractor brands and the vibrant spirit of Indian cricket, the company said in a statement.
'Advertising revenues could cross ₹30,000 crore this festive season'
Advertisers across a variety of industries, including FMCG, retail, e-commerce, auto and real estate, are likely to increase their ad expenditure to capitalise on pent-up demand among consumers during the festive season, they said.
Disney Star bags Rs 200 crore sponsorship from Hindustan Unilever for Asia Cup and World Cup, sources say
Disney Star, the official broadcaster of the Asia Cup and ICC Cricket World Cup, has secured a sponsorship deal worth around Rs 200 crore from Hindustan Unilever. The FMCG giant will be one of the sponsors for both TV and digital coverage of the marquee tournaments. The Asia Cup, which begins today, will feature 13 matches, while the ICC Men’s Cricket World Cup, hosted by India, will see 10 countries compete in 48 matches.
Neeraj Chopra's endorsement value set to zoom after Gold at World Athletics Championships
Experts predict that his endorsement count will increase significantly by the end of the year, as brands want to associate with his success. JSW Sports COO Divyanshu Singh anticipates that Chopra will have over 20 brands by the end of the fiscal year, as his appeal transcends cultural and social boundaries.
